The Qatar Foundation a non-profit organisation dependent on Qatar and dedicated to the educational and technological development of the country. "We are talking about a non-commercial organisation, a charity from a country that wants to make itself known through education and sport – one that, as you know, will host the 2022 World Cup," Faus said.
The deal reinforces Qatar's connections with the club. Barça's coach, Pep Guardiola, was an ambassador for Qatar's 2022 World Cup bid and Rosell also announced his support for the Qataris during a series of Aspire4Sport conferences coinciding with the Brazil v Argentina friendly international held in Doha last month. Negotiations, Faus said, had begun in August.
The question now is where the Qatar Foundation will appear. The club say the idea at first is to use the two sponsors together but, after this year, Unicef will not have preference; perhaps while Qatar appears on the shirt, Unicef will be on the shorts.
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